Por Magno Urbano

Despois deste nosso outro artigo, intitulado Gates Feito ao Bife, onde mencionámos algumas das estratégias da Apple para tentar conquistar o mercado de computadores, esta semana a Apple volta à ribalta com um anúncio que está a causar um verdadeiro terramoto na imprensa.

O anúncio é a inclusão do Dr. Erich Schmidt à directoria da Apple.

O problema é que o Dr. Erich Schmidt é, nem mais, nem menos, do que o actual CEO (Chief Executive Officer - ou seja, o chefe executivo da empresa, que, em resumo, é quem manda na empresa ao nível executivo e estrutural) e também CEC (Chairman of the Executive Committee - membro do comitê executivo) do Google.

De seguida, incluímos a ficha dele na página do Google.

Dr. Eric Schmidt
Chairman of the Executive Committee and Chief Executive Officer

Google founders Larry Page and Sergey Brin recruited Eric Schmidt from Novell, where he led that company’s strategic planning, management and technology development as chairman and CEO. Since coming to Google, Eric has focused on building the corporate infrastructure needed to maintain Google’s rapid growth as a company and on ensuring that quality remains high while product development cycle times are kept to a minimum. Along with Larry and Sergey, Eric shares responsibility for Google’s day-to-day operations. Eric’s Novell experience culminated a 20-year record of achievement as an Internet strategist, entrepreneur and developer of great technologies. His well-seasoned perspective perfectly complements Google’s needs as a young and rapidly growing search engine with a unique corporate culture.

Prior to his appointment at Novell, Eric was chief technology officer and corporate executive officer at Sun Microsystems, Inc., where he led the development of Java, Sun’s platform-independent programming technology, and defined Sun’s Internet software strategy. Before joining Sun in 1983, he was a member of the research staff at the Computer Science Lab at Xerox Palo Alto Research Center (PARC), and held positions at Bell Laboratories and Zilog. Eric has a bachelor of science degree in electrical engineering from Princeton University, and a master’s and Ph.D. in computer science from the University of California-Berkeley. In 2006, Eric was elected to the National Academy of Engineering, which recognized his work on “the development of strategies for the world’s most successful Internet search engine company.”

Atenção, porque eu disse ACTUAL, ou seja, o Dr. Erich Schmidt não saiu nem foi demitido do Google para assumir a posição na Apple, pelo contrário, apenas estará a participar como membro activo na directoria da Apple.

A Apple anuncia a entrada do Dr. Erich Schmidt como alguém que trará novos insights à Apple nos anos vindouros.

Na prática, significa o cérebro executivo do Google a orientar a Apple, o que, obviamente, significa que as duas empresas passam a caminhar juntas, com as bençãos de Larry Page e Sergey Brin, fundadores do Google.

Eu não sei, mas seu eu fosse o Bill, começava a me preocupar lá em Redmond…

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